SUSTAGRI4.0 will bring digital and marketing skills to small-scale farmers and agribusiness owners towards a sustainable and community-driven future.
SUSTAGRI4.0's core aim is to promote sustainable agriculture and agribusinesses as part of the necessary transition to Agriculture 4.0 – the fourth revolutionary wave in adopting advanced and deep tech. Kicking off in May 2022, this project will run till May 2024.
It will empower local producers and sustainable agribusiness owners with digital and marketing skills to bring them closer to their local community and allow them to promote their products more effectively, which will also encourage an expansion of sustainable practices and a food culture that favours local products, as well as waste reduction.
“I like sharing, I like the connection which comes from meeting new people of different cultures, and it’s thinking out of the box because I work most of the time alone so you just focus on your ideas [...] I will go home with more ideas, more creativity and different ideas and perceptions of what’s happening outside. I love it.”
“It was a great chance to learn, to communicate, to get more expertise and more ideas on how to communicate efficiently on a subject [digital skills and marketing] that is extremely important and will be increasingly more important in a future where the climate is changing and agriculture has to change with it.”
“I loved all the synergy from different countries and different nationalities [...] For us in IT and the digital side in Ireland, they’re [farmers are] afraid of it, but in other countries you see farmers are a bit better digital-wise. So it’s going to be very interesting and exciting to see the outcomes and the ideas coming out from this. And you’re also learning because you’re hearing about new platforms and new ideas. [...] It’s been wonderful, thank you.”
“What excites me most [about SUSTAGRI4.0] is the farmers who are a bit unknown because [...] most people buy in big markets and don’t know about the people on the other side – they are forgotten, and it’s very nice to think about helping them to be more [independent].”
“We’ve been from different countries, different ages, different careers so it wasn’t easy to think the same things and we tried to discuss [...] the differences that we had in the beginning in order to find a good solution.”